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Explore ideas, research and practical guidance to help leaders, teams and organisations thrive.


Bridging the Gap from Project Management to People Leadership
When a white-labelled client identified a critical skills gap within its leadership population, they turned to us for support.
While their managers demonstrated world-class technical and project management expertise, many did not yet have the skillset, toolset and mindset to be true people leaders.
The business needed to shift this, strengthen emotional intelligence, and equip leaders with practical tools for navigating critical conversations and complex team dynamics.

Elaine Gosden
Jun 82 min read


Are We Still Getting Leadership Development Wrong in 2026?
Last year, we asked 341 leaders, managers and team members how leaders are really supporting their people's growth and development. The results were eye-opening. This year, we're asking again and we need your voice. I want to start with the finding that has stayed with me most since we published our 2025 Leadership Development Survey. It wasn't the gap between how leaders rate themselves and how their teams experience them (though that gap was significant). It wasn't even the

Elaine Gosden
May 294 min read


The Lifeline Scope Relies On: Peter Canton Shares the Value of Our Practitioner Community
At the heart of our community are the long-standing relationships we build with people like Peter Canton, Head of Learning and Development at Scope Eyecare. Peter has been a valued member of the Blue Gnu Insights Discovery Practitioner Community for several years now, and we’ve had the pleasure of working very closely with him to help make Insights a natural part of the culture at Scope. For Peter, it isn’t just about having the ability to produce profiles; it’s about the on

Elaine Gosden
Feb 23 min read


10 Years of Blue Gnu
The 23rd of December marks 10 years since Elaine Gosden started Blue Gnu. A decade of working with brilliant people, building the business from the ground up, and learning more than she ever expected. Here are ten things Elaine has learned along the way (cos you know, if you can't do it on a ten year birthday, when can you?!): THE LESSONS Joy is non-negotiable If I'm not feeling the joy in what we're doing, none of our other values are accessible. Joy isn't a luxury; it's

Elaine Gosden
Dec 10, 20253 min read


Leading Through Change: How Epsom & Ewell Borough Council are Equipping Their Leadership Team for Unprecedented Reorganisation
THE CHALLENGE Epsom & Ewell Borough Council have found themselves facing unprecedented change due to local government reorganisation - change that is being imposed rather than chosen. Jackie King (CEO), leading the organisation through this upcoming transformation, recognised a critical challenge: her leadership team need to be able to not only cope with the change themselves but also lead their teams through it effectively. "We are in a time of unprecedented change due to lo

Elaine Gosden
Dec 10, 20254 min read


Striving for High Performance: A Shared Mission
Blue Gnu is partnering with Freya Gordon – an elite swimmer from Haslemere Swimming Club, right here in Surrey.

Elaine Gosden
Nov 28, 20252 min read


Celebrating Our Growing Community of Insights Discovery & Motivational Maps Practitioners
At Blue Gnu , we’re proud to see our combined Community of Insights Discovery and Motivational Maps Practitioners grow to over 100 members . But it’s so much more than just numbers for us - it’s about creating a supportive network of professionals who are passionate about learning, sharing, and making a difference in their organisations - sprinkled with a ton of joy! Our community thrives on connection, collaboration, and the joy of exploring new tools and approaches togethe

Elaine Gosden
Nov 5, 20252 min read


Creating a Self-Sustaining Culture of Leadership Development using Insights Discovery & Motivational Maps
THE COLLABORATION Binnies, is a fast-growing business with a rich 100-year heritage in providing water engineering solutions. They...

Elaine Gosden
Jun 6, 20252 min read


Why Smiggle chose to work with Blue Gnu & Insights Discovery
With help from Blue Gnu, Smiggle sought to build a culture of self-awareness, inclusivity, and effective communication. They wanted to...

Elaine Gosden
Jun 6, 20252 min read


How an In-House Leadership Programme Transformed Team Dynamics
THE COLLABORATION For this project, we were invited to work in a white-labelled capacity as an extension of the client’s internal L&D...

Elaine Gosden
Jun 6, 20253 min read


2025: The Year of Personal Growth & Development
We’re on a mission to uncover the gaps in leadership and equip leaders with the right tools to nurture personal growth in the workplace

Elaine Gosden
Mar 24, 20254 min read


Unlocking Clarity: The Power of Leadership Coaching – Insights with Stephen Fortune
In today’s demanding workplace, the importance of leadership coaching has never been more relevant. With leaders often caught in a cycle...

Elaine Gosden
Nov 1, 20243 min read
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